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Interface Design Effects on Webpage: A Theoretical Study and Website Evaluation

Lijin Su and Mingxi Tang
School of Design, the Hong Kong Polytechnic University, Hong Kong, China
Abstract—Interface design influences the usage of website. Once the users feel comfortable about the interface they will be more likely to visit and stay with the website. For its significance, this research aims at evaluating website interface and ascertaining the factors affecting the usage of the site. The evaluation was performed on a website built for promoting an ancient culture heritage place, the Phoenix town in China. Based on a theoretical framework for website interface evaluation developed by the authors, 20 users were interviewed with the questions about the usability and visual attractiveness of the Phoenix town website. The results indicated that users were generally satisfied with the interface design of Phoenix's website. Besides, how interface design affected the usage of website was identified. The easy operation for a website was determined by its navigation, link, button, layout and style, while the abundant and clear design on image and text improved the acceptance by the users and encouraged more of their activities on the website.

Index Terms—interface, usability, visual attractiveness, website evaluation

Cite: Lijin Su and Mingxi Tang, "Interface Design Effects on Webpage: A Theoretical Study and Website Evaluation," International Journal of Electrical Energy, Vol. 1, No. 4, pp. 295-299, December 2013. doi: 10.12720/ijoee.1.4.295-299
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